10 Best Sportsbooks in the UK

Get the most money, fun, and options out of your sports betting at the 10 best sportsbooks in the UK! Arguably the greatest sports gambling nation in the world, the UK excels at providing the best betting offers to its users. Additionally, it provides many choices and benefits to users.  

If you wandered in here from a country other than the U.S. you might be confused about the word “sportsbook” in general. So here’s the quickest sportsbook 101: 

Sportsbook is just a term used for companies that have a sports betting platform.

10 Best Sportsbooks in the UK

As we talk about the 10 best sportsbooks in the UK, we are going to use pounds as the currency. You can see the exchange rate for the currency you’re accustomed to the most here, be it the dollar, euro, or other.


super sportsbook in the uk

  • Provides info about TV channels you can watch the games on

Utilizing their unmatched media power, the Sky group has arguably the most popular English betting site. As they often use their own odds in online articles and television broadcasts, SkyBet is a trendsetting sportsbook in the UK. 

Offering a deep pool of options for betting on politics, esports, TV, music, and film, SkyBet is still primarily a sportsbook. Providing options for betting on peculiar sports as well as the British betting fundamentals like soccer, tennis, greyhound, and horse racing. 

Skybet is a longstanding massive company with around 39,000 employees and immeasurable profits. As a result, they are a clear choice for safe betting. 

Due to their vast network of sports journalists and broadcasters, SkyBet is also the best bookmaker to bet on soccer transfers. For similar reasons, Skybet often offers contextualized betting specials for particular individual games, sets of matches on the same day, or multiple derbies for the weekend.

Their current promotions include getting £20 when you stake £5 as a new customer


english sportsbook to use

If you’re worried about safe betting and using only the most audited sportsbooks in the UK, you’d be relieved by simply looking at the list of partnerships Betway has. Currently, their sponsors include West Ham, Leicester City, Brighton, Tottenham, Atletico Madrid, Deportivo La Coruna, Celta, and Stuttgart

Betway is also an official betting partner of the NHL. Additionally, they’re partnered with eight NBA teams

Trending: Pros tip you to avoid getting scammed

Going for a bit of an old-school website design, Betway wouldn’t seem like it’s one of the top 10 UK betting sites to an industry outsider. Despite that, they’re considered by many to be the best sportsbook for esports. 

Betway also has the innovative partial cash-out feature. It lets you pick which parts of the parlay you want to opt-out of immediately. The rest of the stake goes on. Sealing its place as one of the 10 best sportsbooks in the UK.

Currently, Betway is offering an array of welcome offers to pick. They range from £50 for casinos, £10 for sports, £10 for esports betting, and others. 


top sportsbook to use in England

888sport secured a license with Nevada Gaming Commission by 2013. It became one of the first non-domestic betting companies to operate in the United States. 

888sport is a part of a larger company that has existed since 1997 and excelled with online casino games. As a result, they pride themselves on web security and innovation. 

Sports bettors love 888sport because of the wide range of offers they present. However, while the black and orange design is slick, it can sometimes be difficult to read. 

For new bettors, 888sport’s offer is also on the level of other best sportsbooks in the UK listed by BetLions. They offer a bet £10 to get £30 promotion, with another £10 in casino money. 

William Hill

best sportsbook in England

The golden standard for sportsbooks in the UK, even a synonym for sports betting in England, William Hill was the main authority for many years. Even with multiplied competitors, they are still referred to as the most influential bookmakers, whose odds are mostly listed for sports coverage. 

The design is clean and soothing, yet seems somewhat dated. Still, there are great features like the odds format picker. It is available at all times and is placed on the fixed header. 

William Hill offers a weekly promotion £5 in free bets for every £20 you spend on accumulators with minimum odds of 3/1 (4.0 / +300). As all the best sportsbooks in the UK do, William Hill provides a solid welcome bonus of £40 when a new user bets £10 for the first time. 

Known for soccer coverage, William Hill offers up to 650+ games to bet on for top-level matches. Yet they also provide betting options for futsal betting, handball betting, and betting on GAA hurling. William Hill even has an option for betting on lotteries


are ladbrokes the best sportsbook in the uk

As a company whose origins date to the 19th century, Ladbrokes is a safe bet for safe betting. While they can’t be missed walking in the streets of the UK, Ladbrokes might be one of Britain’s best-kept secrets as the massive company didn’t sponsor any top Premier League clubs for their name to get known across Europe. 

Still, they are without a doubt one of the best sportsbooks in the UK, providing great value across all the important metrics. Offering betting for possibly the most extensive number of sports, including bobsleigh, beach volleyball, and badminton. They also have popular cash withdrawals at their shops. 

Opting for a unique red pattern of colors, Ladbrokes stands out online as much as it does in the cities. Their offer for new customers is a bit weaker compared to other top English sports betting sites though, providing £20 when you place £5


10 best bookies in the UK

No list of the 10 best sportsbooks in the UK will exclude Bet365. They have become the gold standard for many features. With their elegant, clear-cut design carrying them as well. What is now sportsbook 101 was once an innovation of Bet365 as this is the company that was one the first to introduce cash out.

You have the option to take the earnings from a winning bet on a live event before it even concludes.

Although it had humble beginnings back in 2000, founded in Stoke-on-Trent, now the company has over 4,000 employees! That’s why they are able to deliver extensive coverage of sports, specials, and give the best request-a-bet experience, according to many wagerers. 

Bet365 offers many early payouts for top sports, that is getting your winnings as soon as the soccer team you picked to win goes two goals ahead, or the NBA team gets 20 points more.

While also taking bad luck out of your parleys by offering bet credit return if the player you wagered on is injured and must be subbed out in the first half of a match

Currently, when new members wager £10, they get £50 in free bets. 


sportsbooks in the UK

Unibet has come a long way since they started taking bets over the phone. Now, they have arguably the greatest sports coverage out of all the best sportsbooks operating in the UK. Even betting on WWE/Pro Wrestling is available! With a strong offer for betting on surfing, politics, TV, floorball, and cycling amongst others. 

Must Read: Check out our in-depth review of BetMGM

The offers of games to play can be even overwhelming for new players as some Premier League matches can have up to 500 options. Yet, that makes it a great UK sportsbook for advanced bettors. 

Unibet also chose the popular combination of green, grey, and white for its visual identity. The company can also be commended for their easily accessible odds format picker menu, showing fractional, decimal, and American-style odds. 

When starting with Unibet, you are gifted with a £40 bonus if you input £10, with an additional £10 bonus for casino play. 


uk bookmakers

The most fun sportsbook to use, PaddyPower is a company worthy of a follow. Utilizing humor in their promotions, offers, and sponsorships, there’s never a dull moment with PaddyPower. Betting can oftentimes be stressful and dry, and PP brings in a healthy dose of humor. Their poking fun of the teams and athletes might provide you with a silver lining when your parlay fails. 

Trending: NFL vs NBA vs UFC: Battle for sports betting market shares

Although the company is based in Dublin, Ireland, it’s still one of the sports betting websites the English use the most. Currently, Paddy is offering a bet £10 to get £40 deal for new bettors!  

Paddy has a clean website design although, at first look, you might think that they have only a handful of sports available to bet on. Fortunately, that is not the case. Instead, they are just hiding behind the A-Z betting feature. Offering sports like Australian rules football to MMA, and Virtual Sports, PP is a completely modern sportsbook. 


10 best sportsbooks in the UK

BetVictor is a company that mixes its long history with a peculiar sci-fi design. 

The company statured in the British territory of Gibraltar for tax reasons. It now operates in 160 countries, and they are focused on their broad offering. 

For new customers, BetVictor requires a low buy-in of £5 that yields a £30 welcome offer. Unfortunately, their offer is more limiting than that of their competitors because of the extra restrictions. 

However, BetVictor makes up for it with great odds with many claiming it’s the sportsbook with the best odds in the UK. 


10 best sportsbooks in the UK

A sportsbook UK needed for peer-to-peer betting expanded into one of the best options in Britain. Although Betfair did merge with one of the other 10 best sportsbooks in the UK, PaddyPower, the offer is still spread across two sites. 

Trending: See the most common betting mistakes

Betfair specializes in betting exchange, but it does somewhat lacks in sports coverage compared to other top 10 UK betting sites. Additionally, Betfair prides itself on never postponing withdrawals on tennis and soccer matches. Betfair also provides a £5 free bet when you place £20 on multiples

As the name implies, Betfair is the hunting ground for those looking for sportsbooks with the best odds.

Leave a Reply

Your email address will not be published.