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How to Use Betting Markets to Find Added Value

Finding added value in bets is something that many people struggle with. Part of this is because they don’t understand betting markets. That’s why we’ve taken a close look at how you can add value to your wagers.

If you’re hitting a dry spell, then this is a great way to have more fun betting. Take a look at how you can find added value quickly and easily.

What is Added Value?

Added value is when you find a bet that provides a better payout than the odds. So, if there was a 50% chance of a wager coming in then it has odds of 2.00 attached to it. In this case, most sportsbooks will provide odds of lower than 2.00. This is their margin and how they make a profit. However, sportsbooks don’t always calculate their odds perfectly. If you’re able to find this, then that’s added value.

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So, an event with a 50% chance of hitting, any odds over 2.00 would be an added value bet. There are a number of ways to find these bets.

Checking Odds

One of the most traditional ways is to look over the different odds that are available. A great way is to look at the odds that different sportsbooks offer. Because sportsbooks are competing with each other, some of them will offer better odds for different events.

It means that when you are looking for added value it can take a lot of research. Here are a few pieces of advice before we go any further:

  • You will always need to carry out research to find value.
  • If you don’t put in the work, it’s unlikely that you’ll be a profitable sports bettor.

You have to do some work in order to find added value. It’s not easy and it does take time. However, if you want to increase your chances of beating the bookies, it has to be done.

It means that you will have to look over the stats, form guides, and other important variables for the different games. Once you have the information in front of you, then you look at the odds. You can then cross-reference your information with the odds. Once you’ve done this, you are able to find the best value.

Betting Markets are also Important

The next big piece of advice that you should take home is related to betting markets. So many people just stick to the win or loss market. It means that they are limiting themselves in terms of options. There are so many different betting markets with great value out there. So, which markets should you look into?

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The issue here is that different sports will have slightly different markets. So, we’re just going to look at markets that are available for most sports. We’ll cover specific markets for individual sports at a later date. For now, we’re just hitting the main markets.

Total Score Betting Markets

This is a hugely important market to look into. It’s also one of the easiest to research. What makes this market so good is that it has a lot of different areas that you can look into. The 3 main areas are as follows:

  • First half score
  • Second half score
  • Entire match score

If you’re wagering on a sport that splits the game into quarters, then that can also be used. However, halves are what we are going to focus on for now.

The main areas that you need to research here are the number of points that are scored by a team over the course of the whole game. Now obviously, in the NBA and NFL, these amounts will be higher than in the NHL. So, you have to adapt to the sport you’re wagering on.

First Half Score

This area will require you to look for teams that score early in the game. If you’re able to find two early scoring teams playing each other, then you should swoop in. However, don’t just wager right away. You will need to check over the odds that are offered.

For example, if the total first-half score for an NBA game has odds of 2.00 for over 48.5 points, you would then need to look into how many points each team scores on average in the first half. So, if both teams average 25 points or more, then this would be a good value bet. This is because statistically, it is likely to come in. These are the games you should be looking for.

Second Half Score

This is the exact opposite of the first half score betting market. Here you want to be looking for teams that score late in the game.

So, look for teams that score the majority of their points in the second half of games. If you stumble on two NHL teams who often score 3 or more points in the second half, this could be the game for you. Look for odds of 2.00 or more on over 4.5 points being scored. Obviously, you need to adjust depending on the sport you’re betting on.

Entire Match Score

This is for teams that are just high-scoring in general. If they score a lot of points and don’t care when they do it, they are the team to follow.

Again, you want to look out for when two high-scoring teams go head to head. From here you will be able to find the best value bet.

Other Options

Of course, you don’t always need to bet the over. If there are low-scoring teams, you can use this to your advantage as well. Instead of using the over-scoring market, you can use the under-scoring market. This works exactly the same for all of these options, except you would look to wager on the score being under a certain amount.

This allows you to increase your options when selecting bets and makes it more likely that you’ll find value during a game week.

First Scorer Betting Markets

This can cover two different areas that can be used. The first team to score and the first player to score. In this situation, you should be looking for teams that score first often and players that score first often.

However, it’s also important to look for when teams that score first play each other. In this situation, it’s usually a betting market that you want to avoid. There is a time when this isn’t the case though. If the odds that are offered on two players who normally score first are over 2.00, then it is worth a wager. This is because as long as you bet equally on each player, as long as one of them scores first you will make a profit.

So, if you bet $100 on each one and then one of them comes in, you will get $300 in return. It means that a $200 bet will return $300. Obviously, this isn’t a guarantee, there are still risks. It does alleviate some of the risk, which is what makes it a sensible wager.

Parlay Betting Markets

Parlays get ignored quite a lot. They can increase potential payouts that are offered when betting on the favorite, but also the risk. As a result, many bettors tend to avoid them. However, there are ways that you can create value for yourself with parlays.

This is done by crafting layered parlays. The most famous of these is the Heinz bet. This is a bet that is created through six different bets. It doesn’t have to be outright bets, but it normally is. This will then place every possible combination of double, treble, four-fold, five-fold, and six-fold bet. It means there will be 15 doubles, 20 trebles, 15 four-folds, 6 five-folds, and a single six-fold, which creates a total of 57 bets. This is why it is called a Heinz as Heinz famously has 57 varieties in its logo.

Doing this means that if just one of your selections loses, it won’t completely destroy your parlay. In this situation, it’s usually best to set your stake at a lower level. Say $1 per bet, totaling $57 for your total wager. It allows for you to bet on lower value wagers but still increases the overall value of the bet.

Using In-Play Betting Markets

What in-play betting does is change the odds over the course of the game. So, when you’re watching the game, whatever happens, will have an impact on the odds. For example, if the favorite goes behind early on, the odds for them to win will increase. It allows you to place a bet on the favorite but get better odds on them winning.

It’s not just situations like this that are useful though. A great example of this would be the total score markets. If an NHL game has odds of 1.1 for more than 0.5 goals in the first half, this wouldn’t be an enticing bet. However, in-play betting markets can make it much more appealing.

If you’re looking at a team that regularly scores in the last five minutes of a half, that is a great bet.

Using Total Score In-Play Betting Markets 

You first need to watch the game as it’s happening. Secondly, you need to watch the odds at the same time. Once the odds of over 0.5 goals in the first half increase over 2.00 then it’s time to place your wager. This allows you to increase the added value on your wager.

The reason this happens is that the odds change as the game situation changes. So, as the game goes on and there are no goals, the odds of there being a goal change, and the payout increases.

This can work for any sport. All you need to do is scale the score down depending on the scoring system that’s used. It’s also important to remember that when you’re watching the game, you can give use the eye test. If it looks like the points are going to be reached soon then you can place the bet there and then. While this will decrease your total payout, a winning bet is still positive.

Other Options

This is just an example of how you can use the in-play market to increase your value. Any market where you have found good value can be increased using in-play betting. Just be creative and you can boost your value significantly.

Important Things to Remember About Betting Markets and Added Value

As we’ve already covered, betting markets are a great way to increase your bet value. However, it’s also important to remember that this doesn’t guarantee you a win. No matter how much research you carry out, you can’t guarantee a win. As a result, you need to be sensible with your wagers. Don’t go all-in on a bet that you have heavily researched. You can increase your stake slightly if you feel confident. Going all-in is a huge risk though because it puts all of your eggs in a single basket.

You should also remember that finding the best sportsbook to play at is a big part of this. If you’re playing at a sportsbook that offers low odds, finding value will be hard. It’s not just about the odds either though. A sportsbook that only offers money line bets will also make things difficult.

Don’t be afraid to shop around, and use our suggestions, to help you find the best value with your betting. You might not be able to guarantee a win, but you can certainly increase your chances. Over a long period of time, your success rate will be much higher.

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